What are Power Words? How to Use Them to Boost Conversions

Have you tried using power words in your marketing strategy? If not, you should definitely give it a try. It’s a brilliant way to attract leads to your website, boost your sales and increase your overall conversions.

But what exactly are power words, and how do they benefit your business? Power words are certain words that smart marketers use to trigger an emotional and psychological response in users. These words are called power words because they are so powerful in persuading users to do what you want them to do.

When users see these power words in your sales copy, they feel a sense of urgency to take action right away. In a way, it creates FOMO in your users.

FOMO stands for “fear of missing out.” Power words help you achieve your goals by creating a sense of urgency that could make someone feel like they are missing out if they don’t take action.

This triggers the need to take action before the opportunity is gone.

Some examples of power words that attract quick user responses are Guaranteed, Proven, Results, Save Money, Time Saving, Easy, Free, New, Limited Offer, etc. But how do you use them in your marketing strategy to boost your conversions and achieve your goals?

In this post, we’ll discuss how to use power words in your marketing strategy. So let’s get started.

1. Add Them to Your Headline

Your headline is the first thing that your users will notice, and based on that, they will set their impression of your business. And not just that, they’ll also decide whether or not they will take action on your site.

So making it persuasive is very important for your business. One way of doing that is to use power words in your headline. This will help your landing page or blog post stand out and attract more viewers.

The use of power words in headlines is a common way to attract users and is often used in marketing and advertising businesses. Words like Secret, Easy Ways, Free, Expert Tip, etc., in your headline, can be used to grab attention, create interest, and persuade readers to take action.

2. Use Them in Your CTAs

Have you seen CTA’s with words like Download, Avail Your Offer now, Click Here, etc.? The key to a strong and effective CTA (call-to-action) is a power word like the ones just mentioned.

Marketers use them to entice people to do what they want them to do. These words and phrases are in a way, the key elements of your marketing campaign and sales pages.

They drive your users to interact with your brand and instantly take action in order to drive sales. If you haven’t tried them in your sales copy, you should try using them now. But remember not to complicate your CTAs.

Keep them clear and concise. Your users shouldn’t have to think too much to click on them. You can combine your power words with a compelling keyphrase and instantly boost your conversions.

3. Label Your Products

If you’re an online shopper, you must have seen products labeled as Limited period offer, Last few left, etc. This is done to create FOMO in your users and increase the sense of urgency and need to take action on your site.

When users see a product labeled as Last few left, they want to grab it before it runs out. Similarly, if they see a product with Limited period offer, they want to avail it before the offer expires.

So they end up making the purchase or do whatever you prompt them to do. It’s a very powerful way to engage your audience with your brand and boost your conversions. So if you’re running an eCommerce store, try using this trick and see how your sales grow.

Over to You

Using power words in your marketing campaigns can be a brilliant way to increase the response rate to your marketing campaigns, boost your click-through rates, and increase your ROI and of course, make more money. So if you haven’t tried using them before, get started now.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.