The What’s, Why’s, How’s & When’s of Web 2.0

“Web 2.0” is a term that has revolutionized the web, making it better than what it actually was. It brings into focus the changing trends in the web, it facilitates creativity, secure data transfer and most importantly collaboration between the umpteen number of web users. “Web 2.0” is a word that can be described in more than one way; we’ll deal about some of them. Web 2.0 from its name only suggests a new version of the World Wide Web. Web 2.0 has an enhanced web design, a strong alliance and secure sharing of the information. Web 2.0 has evolved the highway for the web based communities and services such as video sharing, blogs, social networking sites, wikis and folksonomies. Web 2.0 is just an advanced version with no complicated technical specifications attached to it. Using Web 2.0 people can now build communities using the interactive features and run the software applications through a web browser. Examples of these include Ajax, Flex and Open Laszlo. We’ll start from its very beginning


The concept of “Web 2.0” began with a conference brainstorming session between O’Reilly and MediaLive International. And the corresponding seminars and conference about web2.0 changed the whole concept how the web has been viewed upon. It was supposed to b named bubble 2.0 meaning that this concept took its birth from the burst of the dot-com-bubble, but web2.0 was finalized meaning that it was a new way to view the web. Its backbone concept was to view the web as a platform


It worked upon a lot of disadvantages that prevailed web 1.0,it limited visitors to viewing and whose content only the site’s owner could modify. “Web 2.0” sites often feature a rich, user-friendly interface, making it possible for the users of the site to contribute to the site. It created a better platform of interaction of owners and the user; it created a safe environment where creativity can be put to good use. It has escalated the user experience on the web, it facilities better usage of the net. Making it possible for put users data and information’s about them and making the global village a better place to be in. It improved the freedom and openness of the user on the net, it brought in collective intelligence by user or by group user participation. The sudden shoot up in the number of blogs, social networking sites and allied sites stands testimonial to this. It increased the interactivity of the netizens beyond the reach of the web 1.0 era


Like every new concept in this world, “Web 2.0” also had its good share of criticisms from all corners .of them the most criticized was that of the concept of viewing the web as a platform, it was criticized that web was already being views as a platform and it was just a much hyped extension of web 1.0. Most of the tech gurus’ suggested that this bubbles of “Web 2.0” will also burst just like that of the dot-com bubble.


Withstanding all the criticism that it is just hype, “Web 2.0” is here to stay, it is sure to stand the test of time. It has surely captured the imagination of millions of netizens and mainly of that of generation Y. In short it not only made the global village better, it just made the global village into a global metropolitan.

Web 2.0 and Major Changes

Web 2.0 is the latest buzz word these days. Some people are taking it as an improved version of firm quantity of applications on the Internet. With the usage of Web 2.0 the Internet is all set to become further artistic with human expertise and more interactive. Live communications is the target of Web 2.0 as it spotlights on intensification of the all the human communities.
Technological Evolution of Web 2.0
In Web 2.0 it is quite evident that the structure of the web has changed. Andrew McAfee has given the description of Web 2.0 using a term “SLATES”.

  • S (SEARCH):-Using keywords the retrieval of the information has become easy and fast.
  • L (LINKS):- Links serve the rationale of a guide to relatable information.
  • A (Authorizing):-It contains the rights for creation and updating of the content which has to be published on the net.
  • T (Tags):-Tags are the one word description of the content. Using tags the information can be cataloged properly.
  • E (Extensions):-For extension various algorithms are used. These algorithms execute the job of pattern matching and mechanization of the work.
  • S (Signals):- Signals provide notification to the users about the updates and if there are certain changes in the content through the email.

Use of Web 2.0 in Internet Applications

Web 2.0 is used in rich content applications like Flex, Ajax, Java, Adobe Flash and Silver Light. Web 2.0 uses the backend data for their operations as well as in Content Management. Web 2.0 basically depends on the creativity of the user through the scripts such as Flash or Curl Applets.

Social-Economic Impact of Web 2.0

Business and trades are reaching new heights with the usage of blogs, wikis, file sharing, peer production and social networking. Market Affiliation is done using Search Engine Optimization and Search Engine Marketing. New avenues of employment in offices, creating a big increase of freelancers who are opting for a comfortable job will be launched.

Major Changes In This Version Web 2.0

  • The older versions used HTML to accept the new messages. The newer version of Web 2.0 uses XML- based exchange which carries the transition in a lesser span of time.
  • Earlier the design patters did not use the SOAP Style for the headers, now this version uses SOAP style semantics.
  • Earlier the web was called as a Native PC Applications but now Web 2.0 is closing the gap between the Web Applications.
  • Web 2.0 is providing with all the aspects of the web being changing. This is the most important aspect of the evolution of Web 2.0.

How and Why Optimize for Web2.0

Web 2.0 is aimed to augment the creativity, alliance, secure data sharing and the functionality of the web. The term Web 2.0 refers to the changes brought up by software developers and end users. The optimization does much more than just retrieval of the information. The interactive facilities of Web are enhanced after optimization. The user can own and control the data using Web 2.0. Web 2.0 makes the web as a rich and user friendly interface. Web 2.0 supports the architecture of participation in which the viewer can modify the website.

Some further characteristics are collective intelligence and freedom to view the essential attributes.

Web 2.0 Optimization

RIA’s allow optimization of Web 2.0.The social network can be enhanced through certain built-in –capabilities which allow the following things.

  • Monitor the dashboards, reports and monitor best practice for Web 2.0 interactions.
  • Visualize the paths through the RIA’s to pinpoint the bottlenecks.
  • Design the more user friendly RIA’s by performing the A/B tests.
  • Trend for the adoption of viral messaging, blogs, wikis and podcasts.
  • Translate the data into the social network based recommendations.
  • Trigger the next interaction history on the Web 2.0 applications.

Web 2.0 Optimization Services

Web 2.0 Optimization services are in many ways connected to the SEO (Search Engine Optimization). Through cross optimization the rankings of a website can be increased. The content is branded across all the major Search Engines for Optimization. Web log optimization is a part of awareness amongst the optimization services. During the optimization the URL is converted from the static to dynamic and fresh content. The website traffic is quantified during Web 2.0 Optimization Services.

Adarsh is a part time blogger and internet marketer who has over 5 years of experience in various fields like affiliate marketing, domain flipping, search engine optimization etc. He is the author of the blog Make Money Not which helps people make money online with valuable information. You can follow Adarsh via twitter @coolguythampy