When most people think of Porsche, they think of sports cars. However, Porsche stop being a sports car company way back in 2002. That’s when they introduced the Cayenne SUV.
Today, sports cars make up only 19.5% of Porsche’s world wide sales. While many still think sports car when they hear the name Porsche, their customers are more likely to go camping than racing. This is one of the reasons Porsche created the new Porsche Roof Tent Experience.
The new Roof Tent Experience brings together a love of adventure with a curiosity and passion for Porsche. The carefully curated road trips encourage guests to explore their surroundings and participate in a selection of exciting new activities while camping out each night, under the stars and on top of Porsche newest electric car.
Porsche is offering two different three-day camping road trips for customers to experience life in the great outdoors. The cost is €2490 per camper. That works out to $2631 USD at today’s exchange rate. For that exchange of cash, Porsche will set you up with their Taycan Turbo S Cross Turismo electric station wagon, a rooftop tent, and an itinerary of activities in either the Black Forest or the Rhine-Hesse wine region.
The Porsche Taycan Turbo S Cross Turismo is powered by two electric motors making 750hp and can do 0 to 60 mph in just 2.7 seconds. However, you better make sure all your camping gears are tied down tight before trying it. Currently, it’s the world’s fastest station wagon.
Porsche will provides food, mattress, and all the camping equipment for you, so if you’re flying in from outside Germany, all you need to bring is your personal items and a sense of adventure.
The Roof Tent Experience start and end at the Porsche Museum in Stuttgart. The Black Forest trip includes a zip line tour and a hiking excursion while the Rhine-Hesse tour will have you staying overnight at wineries. You’ll be treated to wine tasting and gourmet dinner at Sekthaus Raumland.
With the Roof Tent Experience, not only is Porsche offering customers are new way to experience their cars, but it’s also letting the world know that Porsche is more than just a sports car company.