Keeping people on your blog longer can translate into higher engagement, conversions, and profits. Having strategies in place will reduce your bounce rate enormously as it forces people to navigate to different pages on your blog. People are often under the impression that keeping people on your blog longer has to do with layout, colors, and navigation, which is correct […]
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Content marketing is nothing new, however, it is increasingly changing each year. It’s important that businesses and bloggers keep up to date with the changing trends or they’ll miss out on enormous opportunities that otherwise present themselves. Let’s look over some quick statistics… It’s said an estimated 59% of marketers will increase their spending on content marketing in 2015. Even […]
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When writing blog posts the objective is for people to read them so they can be shared building your brand, traffic and credibility. However, many people fail to accomplish this goal because they don`t understand the fundamentals of engaging content. First, engaging content is when people take the time to read your content, ask questions, provide comments and `share` it […]
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