Blogging is one of the most effective ways to generate awareness and connect with a relevant audience.
It’s the content that enables you to build trust and convey your message to the right people whose interests best represent your respective niche.
That’s why they say content is king. Around 87% of visionaries treat content as the core of their marketing strategies. However, just publishing content on your blog isn’t going to facilitate your growth. You have to make it accessible to a relevant audience.
Promoting your content via social media is one of the best ways to make your content accessible to the masses.
Currently, there are more than 3.96 billion users active on different social media platforms worldwide. And sharing your content through social media enables you to easily reach out to them.
If you’ve just gotten started, here are the 7 useful tips to promote your blog on social media.
1. Identify the Best-Suited Platforms
Social media comprises a variety of platforms that users representing diverse niches prefer to use. So, before promoting your blog on social media, it’s essential to identify your target audience and explore the platforms preferred by them.
Ideally, it’d be great to be active on all leading social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and so on. However, managing multiple social media accounts can be overwhelming when getting started. So, it’s best to at least be active on the platforms preferred by your target audience.
2. Use Visually-Pleasing Thumbnails
Thumbnails are the first thing that people see when they come across your social media posts. So, they play a critical role in determining whether or not a user would interact with the post you just shared.
It’s all about catching users’ attention as they stumble upon your post while scrolling through their social media feeds. So, it’s essential to use visually-pleasing thumbnails that help grab users’ attention. However, this may require some trial and error unless you figure out what appeals to your target audience.
3. Use Exciting Headlines
To promote your blog on social media, it’s best to use post headlines that help pique the interest of a relevant audience.
The more creative you are with your headlines, the greater would be the engagement no matter the social media platform you share your content on. Your goal is to generate traffic for your site and attaining it won’t be possible without the people clicking on the shared links.
So, your post headlines should be interesting enough for users to want to interact with your content.
4. Be Consistent With Sharing
Social media is a great place to engage a relevant audience but for that, you have to be consistently active.
When people start interacting with your content, they expect it to keep coming. So, you can’t share a few posts and then disappear for a couple of days. That’s not going to work. In fact, this may tarnish your image or lead you to lose your followers.
So, when promoting your blog via social media, be consistent with the frequency of your posts. Even if you have a vacation planned, try scheduling your posts so your audience may not be deprived of their daily dose of content.
Your consistency will help you grow your blog and generate quality leads to fuel your sales funnel.
5. Choose the Best Time to Post
To maximize engagement and yield via social media, it’s essential that you share content at the best possible time. If your target audience is active during the weekdays and in the evening, that’s the best time for you to promote your content.
Sharing content as per the availability of your audience on social media platforms helps bring traction to your blog and makes all the effort worthwhile.
6. Cross-Post
This promotion strategy enables you to maximize your reach with minimal effort. As said earlier, it can be difficult for you to manage multiple social media accounts and share content on them all.
However, with cross-posting, you can save time while leveraging all leading social media platforms. Here’s how it works:
Say you’re currently active on Facebook, Instagram, and Pinterest accounts. You share a newly published blog titled ‘Top 10 Cars to Own in 2023’ via Facebook using an awesome thumbnail. Since you also own Instagram and Pinterest accounts, sharing the same image on the platforms along with the blog’s link would help maximize your reach and engagement.
Cross-posting is an easy way to hack growth and increase blog traffic without having to invest much time or effort.
7. Social Sharing Buttons
Adding social sharing buttons to your site enables you to promote your blog through social media on autopilot.
Social sharing buttons, allow your site visitors to share content through their social media profiles simply by clicking the button that represents their platform of choice.
So, having the feature enabled on your site is literally one of the best ways of promoting your blog on social media as the visitors promote your site for you.
It’s a Wrap
There you have it. The 7 useful tips to promote your blog on social media. If you’re just getting started, try out the aforesaid recommendations and see if they work for you.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.