Business owners are on a never-ending quest to generate more website traffic without having to pay more money.
Unfortunately, their efforts are often misguided. Mostly due to a common misconception on how to increase traffic and build loyal customers.
Some believe that the number of website visitors is dependent on the size of one’s budget.
However, this information is incorrect and is most likely costing businesses money.
There is a higher probability that businesses are spending their marketing dollars in the wrong place and on methods that do not provide a return on investment.
What many business owners do not know is of the money-saving techniques they can use for increasing website traffic, like showing up in search engine results, for example.
When most businesses consider using a search engine to increase website traffic, they often go directly to paid ads.
Most consider the only way to boost their website traffic is to use Pay-Per-Click (PPC), Native, Display, and Social Media Ads.
The majority of businesses are unaware of the search engine methods that help generate organic website traffic.
And 93% of all online experiences begin with a search engine.
Therefore, your business needs to use search engines to gain more traffic and loyal customers.
To start, you will need to know more about organic website leads.
What Are Organic Website Leads?
In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business.
To generate interest businesses can use paid or non-paid advertisements.
Paid advertisements are pretty straightforward. Non-paid ads are natural or organic methods for driving traffic.
To help reach your goal of increasing and converting visitors into loyal buyers, choose to use organic advertising methods.
The reason is clear, nearly 80% of users ignore paid ads in search results.
Here are nine ways to turn organic website traffic into loyal customers using search engines.
9 Organic Ways to Convert Website Traffic into Loyal Customers Using Search Engines
Your number one objective for increasing website traffic is to create more leads, prospects, and loyal customers.
To do this, you must prevent your company from constantly putting its profits to waste and to use no money at all.
It seems like an almost unheard of way of advertising, but it is an effective way to gain more customers.
It is time to start implementing organic processes to meet your overall goal of developing a loyal customer base.
Generate Organic Website Traffic and Loyal Customers
1. Develop Your Content Strategy
If you do not have a plan to follow, your content will not bring you the desired results, rendering your efforts useless.
It is imperative to create a content strategy that you and your team can use consistently.
The more detailed the strategy is, the better. You want to ensure everyone is continuously pumping out relevant content.
Your goal is to have your team make and post content search engines like and customers enjoy.
The strategy needs to include an assortment of content for your team to create and the sites where they need to publish them — i.e., social networks, blog, website, and so on.
Customers will come to depend on you for content, and when you deliver it, it keeps you top-of-mind when they are thinking of their next purchase.
By producing content people can rely on, you build trust and loyalty with customers.
2. Do Keyword Research
Know which words or key phrases to use on your website and inside your blog posts to rank in search engines accurately.
If you want to land in the number one spot on Google, for instance, you will need to research the correct keywords to outrank the competition.
The words you choose are powerful enough to put your content on either the first page or fifth page of Google. It all depends on you.
Take the content you make seriously enough to do the research and use the right words to rank better on search engines to receive organic traffic.
When you use keywords customers use to search for content, you make their lives easier.
Findability and convenience are two things customers love.
3. Optimize Website Design
Your website is the “hub” of your brand’s existence. It is the place where you put all of your business information for customers to find.
Unfortunately, 46% of small businesses didn’t have a web presence in 2018.
This needs to change.
Most of what you share on social media should direct visitors back to your site. Increasing traffic and creating leads.
Once you create a website, know its design, matters.
Optimizing your website is essential to rank in search engine results. It is also vital to the outcome of the customer experience.
If your website loads slowly, is not mobile-friendly, or if you use duplicate content or unrelated text, you will cause search engines to rank your site, poorly.
51% of searchers are more likely to purchase from a website that’s been optimized for mobile.
Create a website or “hub” that generates website traffic, organically.
The experience your visitors have with your website will impact whether or not they will buy from you. Loyalty is given only to those businesses who put customer service, first. Here is a guide I put together to build a website that will be setup for success.
4. Publish Regular, Consistent and Helpful Blog Content
When content does not exist about your products, services, or store, then to customers, you do not exist.
People who are looking to shop are not willing to spend a great deal of time searching for something they cannot easily find. They will give up quickly.
Content creation is significant to the customer experience. Its quality and delivery can directly impact buying decisions. It can also bring traffic to you or keep them away.
Make and publish quality content on a regular and consistent basis to increase organic website visitors.
Quality content that is personable and engaging makes trusting your business much easier to do. Make sure to put this together in your calendar.
And loyalty only comes after trust is established.
5. Understand Your Customer Personas
A customer persona is a representation of your ideal customer based on market research and data about existing customers.
To correctly understand your customer personas, use analytics and insights to look for any decreases and spikes in traffic. You will want to also look at customer demographics, behavior patterns, motivations, and goals.
After you review all the customer information, you will gain a better perspective on who or what to target to increase website visitors. You will be able to attract more organic leads and personalize your digital marketing strategies, to fit each persona more accurately.
6. Create Multi-Organic Conversion Points
If your website only has a contact form or request for a demo button, then your company is missing out on converting prospects into buying customers.
To organically gain the attention of website visitors you will need to create multiple-organic and compelling conversion points.
You will want to consider including some of the following on your website.
- Email marketing opt-in form
- Newsletter subscription
- Pop-up chatbox
- Install a full-screen welcome gate on your homepage
- Add an e-commerce order completion page
- Paid subscription sign-up
- Contact us page
These are a few conversion points that allow you to gain customer information with their permission. Once they choose to opt-in, you can contact customers in an attempt to convert them.
No paid ads or money required. It is all done organically.
In giving customers a few options to connect with your business, allows them to initiate the relationship. This union will be stronger due to the customer making the first move.
When this occurs, the building of trust and loyalty can begin.
7. Leverage Social Media
It is essential that you use social media to your advantage. Most think to gain more customers on social media, will require paid ads, but this is far from the truth.
There are several effective ways to increase sales, organically.
- Target your audience with the type of content you create.
- Stay active, post often, and remain consistent
- Use automation tools when necessary
- Tastefully offer exclusive promotions
- Connect with social influencers
- Encourage employees to be advocates for your company with them using their social media accounts.
By incorporating different organic methods to reach customers, you will not only see results but save company dollars, too.
Personalizing the customer experience, based on needs, helps convert visitors into loyal customers.
8. Share Customer Service Examples
When you share customer reviews, recommendations, and testimonials, you give potential customers a look at the customer service you provide.
You will draw in organic visitors by sharing the positive interactions and experiences you have with your existing customers.
People trust recommendations, your business needs to spread the word of others.
A 2017 report showed, 55% of people will search online for reviews and recommendations before making a purchase, with 47% visiting the company website, 26% checking out the physical store, and 23% of people talking with friends and family.
Use social media to post about the excellent customer service you provide through the words of those who have purchased from you in the past.
It is also important to constantly find ways to improve your customer service to continue receiving great feedback you are proud to share.
9. Monitor Performance and Continue to Optimize Your SEO Efforts
Always keep an eye on what is working well with your strategies, and what is not. There will be times when a type of content works, and you will want to try to replicate the same results.
Other times, you will experience a dip in the visitors you receive due to no longer posting regularly on social media sites, for instance.
It is vital that your efforts do not go to dissipate or become ineffective.
You will want to track what your customers are doing when they visit your sites. It is also essential to monitor the performance of your content and social posts. In both cases, be sure to use your findings to connect with website visitors.
Use insights and analytics to your advantage is how to reach customers best. Show them they can relate to your business by knowing what type of content they want.
All nine ways will increase your organic website traffic and turn visitors into loyal customers. The more efficient your website and content is, the more effective it will be.
Remember to keep things simple and not to overwhelm visitors with too many options. Choose the methods that will best work for your type of customer base and business.
Be transparent and authentic in every way possible, and you will experience growth in loyalty amongst customers.
The more effort you put into not paying for ads to be seen, the more organic traffic you will receive.
When you experience an increase in traffic, you also gain more organic opportunities to turn visitors into loyal customers.
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