We’ve all heard of Google slaps and most of them will push web sites down in the rankings, but usually they don’t completely wipe web sites and services out of business. That is just what happened last week when BuildMyRank closed shop and shut down their whole web site, which was a huge and successful business!
For those of you who don’t know BuildMyRank, they were a mega network of high Page Ranking blogs that were part of a big link building network. Members of BuildMyRank would pay a monthly fee to have access to their platform where they could submit original articles with a back link in each. Once the article was submitted, it went into que to be submitted to one of the Page Ranked sites in their network. Long story short… Google de-indexed all of their sites and BuildMyRank was then forced to close their doors and get ready to move on to something new.
Even though BMR is now out of business and all of their customers are looking for a new solution, there are plenty of BuildMyRank alternatives floating around the internet. The big question is whether Google will take down the rest of these similar services next?
Link Building and Not Putting All Your Links in One Chain
Just last week John was writing about how Google was nice enough to start terminating Adsense accounts from publisher all over the world, including mine! The moral of the post was to make sure that you don’t put all your eggs in one basket. For anyone who focused all of their efforts on link building through BuildMyRank, they are going to drop pretty hard in the search results and probably have to start their link building efforts all over again.
With so many different ways to generate links and traffic to your web sites and blogs, it’s important to keep a diverse and long term look at your link building strategies. Everything from guest blog posting, article marketing, press releases, video marketing and the use of social bookmarks are all contributing factors to the long term success of your web site.
The updates and algorithm changes from Google are just starting to heat up, so keep a close eye on what’s happening in the world of SEO and link building, while also making sure you and your web sites are safe and focused on long term growth.
Zac Johnson is a online marketer with 15 years of experience and also a blogger at Blogging Tips and Affiliate Marketing blog, as well as the founder of PPC.org. Follow me on Twitter @MoneyReign.