Business The Net

How To Set Up Email Follow Up – Part 6

3 Simple Stats to Measure Email Success Have you ever gotten lost? On a road trip, for example, or maybe hiking through the woods? It can be quite an unsettling experience, but if you have the tools to get “found” again, navigating the unknown becomes a lot easier. When you’re traveling by car, maps, compasses and GPS units help you […]

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Business The Net

How To Set Up Email Follow Up – Part 5

Getting Personal with Your Prospects When’s the last time a billboard, or a magazine ad, or a radio spot made you feel like a business was talking to you directly? If you’re anything like me, probably never. So-called “mass” media can reach large numbers of people, but its great limitation is its inability to engage those people on a 1-on-1 […]

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Business The Net

How To Set Up The Most Effective Email Follow Up – Part 4

Do You Miss This High-Profit Market Segment Most of us don’t have the luxury of meeting and selling all of our potential customers in person. So, we use other tools to acquire new customers, like Paid Advertising (Web, Print, TV, radio), Referral Programs, Direct Mail, Website/Search Engine Optimization, Outbound and Inbound Sales Teams. These things can get expensive fast. But […]

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