Domain authority is what sets you apart from other players in your respective industry. It’s a metric that indicates the superiority of your site over others and dictates the likelihood of your domain attaining higher search engine rankings. Having a higher domain authority makes it easier for you to cultivate trust and attract relevant traffic to your site. When you […]
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Did you know that 82% of businesses use content marketing to reach their respective target audiences? Content is king. It helps you connect with a relevant audience, convey your messages, and promote your solutions to generate revenue. However, creating content that offers value is not an easy process. It requires a lot of research and customer insights for you to […]
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Most prospective buyers start their buying process with research. And the most popular platform for this research is Google. One of the elements that users look for when they find your business online is your reviews. They do this to understand your business from other people’s perspective who is already your customer. Reviews are often left by people who have […]
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Did you know that 99% of all active email users check their inboxes daily? In other words, email marketing engagement is crucial to your success as a business owner. When you consider the scope of this statistic, it’s not hard to see why business leaders and marketers across all industries have turned to email to build rapport with visitors, increase […]
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The internet has revolutionized the way we consume information, and blogging has become a popular way for people to share their knowledge and expertise with others. However, writing high-quality content that appeals to a niche market can be challenging, especially if you’re not an expert in the field. This is where AI-driven writing programs like ChatGPT and KoalaChat come in. […]
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Social proof is an essential marketing tool for startups looking to build trust, boost conversions, and accelerate growth. Coined by Robert Cialdini in 1984 in his seminal book Influence: The Psychology of Persuasion, social proof describes the psychological phenomenon where people turn to the actions and opinions of others when making a decision. In this post, we’ll dive into five […]
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Are you tired of repeating the same tasks for your business every day? There are so many tasks that need to be done on a daily basis. But a lot of this work doesn’t even need too much attention. The problem is that although these are simple and repetitive marketing tasks, you just can’t ignore them. You have to invest […]
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Not so long ago, there were only a handful of ways you could communicate with your customers. 1. Telephone 2. Traditional mail (affectionately called snail mail) 3. Face-to-face meetings In many ways, these strategies all still work. Customers will pick up their phone if a business calls about something relevant. Similarly, people are more likely to attend workshops and other […]
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