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How to Preview Mobile View with Chrome Inspect Tool

Are you currently reading these words on your computer? Or are you accessing this blog on your smartphone (or tablet)? I don’t need to remind you just how important it is to prioritize the mobile experience on your website. True, just about every generic WordPress theme is probably going to offer a responsive design out of the box these days… […]

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6 Things You’re Doing Wrong on Instagram

As the social media platform that reportedly boasts the highest engagement rate of them all, Instagram is a coveted space for influencers, marketers and brands alike. While there will never be any sort of magic bullet approach to Instagram, or to any content-driven platform for that matter, there are some obvious mistakes you’ll want to avoid when trying to extend […]

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On Loss Aversion and the Clever Discounts

We’d like to think that people, for the most part, are rational beings. And, as rational beings, they should go about making their decisions in rational ways, following the most logical route available. When presented with the facts, they should choose the option that makes the most sense or offers the greatest benefit. If I offered you the choice between […]

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How To Use Social Proof To Drive Conversions: 4 Tips

Businesses both big and small are constantly seeking new ways to drive conversions and continue expanding. The first step to achieving this is building trust with your target audience, but many marketers struggle to do this. However, adding social proof into the equation makes it easier to move users through the conversion funnel. Social proof is the psychological influence on […]

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The True Cost of Where You Choose to Live

It’s not a rule that always true, and there are certainly plenty of exceptions. Even so, broadly speaking, cities with a higher cost of living are generally associated with cities that have better-paying jobs. A big part of the reason why housing in the San Francisco area is so expensive is because so many wealthy engineers and executives from Silicon […]

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How To Start A Blog with WordPress – Plugins & Widgets

In my last video, I show you how to setup a new blog using WordPress. In this video, we take it to the next level but telling you everything you need to know about WordPress plugins and their trusty sidekick, the widget. During the webinar, you will learn: The difference between plugins and widgets How to choose plugins Which plugins […]

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