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Making Sense of Online Marketing for Nonprofits

Online marketing isn’t just made for profit driven companies. It also presents great opportunities for nonprofit organizations to get found, build relationships, and drive donations. With the end-of-year giving season quickly approaching, it’s s important to have a strong foundation in place to ensure you can build relationships and reach the people who matter most online. If you’re just starting […]

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On Authenticity and Keeping It Real

The Internet, much like the wider offline world at large, can be a very fickle place. Trends come and go, and just as “retro” aesthetics can make hot returns, the same can also be true in the realm of social media. Indeed, it’s this appeal to the classic or retro aesthetic that propelled Instagram to the gargantuan status it enjoys […]

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How To Split Test A Sign Up Form

Most people create their sign up form, put it on their website, and never touch it again. What they don’t know is that they’re missing a big opportunity to maximize their list growth potential. If you want to really grow your email list, you need to split test. Split testing allows you to conduct a controlled experiment with your sign […]

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How To Spend NO Money and Start Getting Customers

When some bloggers are starting out, they have NO money to spend on getting customers. This can be very stressful, especially if they expect blogging to be their only source of income. However, over the years, many case studies and tools have been introduced into the market that allows you to attract customers without spending a dime. You might think […]

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