Do you know the average open rate for emails?
You’ll be shocked to know that it’s just 17.92%. But, if you can increase your open rate, you can use it to generate an ROI of 4,400% for your business.
Probably that’s the reason why 61% of bloggers are using email marketing to attract visitors to their website.
However, it’s not simply enough to incorporate email marketing into your marketing strategy. You also need to focus on how to make it more effective in order to improve your overall open rates.
To help you do that, I have listed down a few email marketing ideas that can help you boost your open rate and increase your conversions.
1. Focus on Your Subject Line
Your subject line is the first thing that your users notice about your email. 47% of people open emails based on the email subject line alone. But unless it can gain your recipient’s attention, the chances are that they will move on without even opening it.
This makes it super important for you to ensure that your subject line is able to gain attention from your users. One way of doing it is to draft it in a way that raises curiosity in your users. For example –
‘Did this happen to you?’
Something like this will leave people wondering about what you’re referring to. So they will click on the email to find out more about it.
Another way to make your subject line interesting is to use the element of FOMO or Fear of missing out. For example, if you say –
‘This is how I earned $10k from my blog in less than 10 days.’
People would definitely want to know the secret behind this result. And this will encourage them to click and open your email without any delay.
Just keep in mind not to disappoint your users after the email is opened. By doing that, you will lose trust and encourage your users to unsubscribe from your email list. So make sure to deliver what you promise through your subject lines.
2. Be Relevant
One of the major aspects that makes your emails interesting is their content quality. If the information you share through your emails doesn’t match the interest of your users, then a lot of your emails will remain unopened.
People love reading information that helps them solve their problems, conquer their fear, ease their pain or help them achieve something they want.
They want to use the information in your email newsletters in their real-life scenarios to make their lives easier. They find such content more relevant and love reading emails with such information.
So it’s important for you to focus on your content quality when you’re drafting your emails. Do some research to understand what your audience wants to read about.
Once you know that, spend time creating high-value content that is not only useful and relevant for your users but is interesting too. This will help boost the open rate and will improve user-experience as well.
3. Know the Best Time to Send it
Another very important aspect to consider before sending your emails is the timing of sending them. You must have heard different marketers say different things about the best time to send out emails.
But the problem is that this time is different for different industries. So how do you know what’s your best timing? One way to find out your best time is by sending your emails at different timings of the day. Try experimenting with your timing to find out what time gets the best response in your industry.
Once the experiment is done, stick to the timing religiously. That way, you can quickly increase your open rate.
4. Personalize your Emails
Another very effective way to make your emails stand out in your subscriber’s inboxes is to personalize them. By doing that, you send the right email to the right person and increase the relevance of your email. This not only increases your open rate but also boosts your conversion.
One of the most widely used personalisation tip is to use the first name of the recipient.
But don’t limit yourself to that. Go beyond the name of the user. Based on their browsing history, you can ask them the right question or offer them the right solution through your emails. This is a brilliant way to increase the relevance of your emails and improve the open rates.
So these are a few easy tips you can try out for a better open rate. Try them out, and let us know if it worked for you in the comments below. We would love to hear from you.
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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.