In my last Driving with John Chow episode, I introduced you to The Power of Habit: Why We Do What We Do in Life and Business. This is the book we’re reading for our new Dot Com Book Club.
On this episode, I want to take you into one of the main concepts of the book, and that is the habit loop. This very powerful discovery was what allowed people to change their bad habits and replace them with good ones. It has also allowed marketers to create new habits in people, and make them buy their products. As an Internet marketer, you can see how powerful understanding the habit loop can be. Go learn it now by watching the video, or picking up a copy of the book.