Content marketing is huge within our industry and the importance keeps growing. Before to get your products and services in front of people, you had to create separate campaigns and would have to invest countless resources. Things have changed drastically because of content marketing and much of your success can be achieved by simply implementing one single campaign. However, people are worried about the future of content marketing because if it’s like other things, then it will have a relatively short life line. I personally think content marketing will continue to grow over the years because not only is it simplistic in implementation, but it also meets all of the requirements of search engines.
For those of you still not convinced, let’s look at why content marketing will continue to dominate over the years. Let’s get started…
People are Adding Value
Because one of the requirements of content marketing is to provide value, it’s able to make a huge impact online. By adding value, you’re essentially meeting the requirements of search engines like Google, Bing, and Yahoo. Content and success is about making sure your audience finds what they are looking for so content marketing is a great way to conquer this WITHOUT being too aggressive in your sales approach. Before, content would be short and aggressive, trying to push irrelevant products to earn commission but now the landscape has changed. Content marketing is lengthy, providing value of 2,000+ words and then recommending a product that NOT only helps, but also can help your readers achieve their objective.
As long as content marketing provides value, it’ll continue to grow no matter what.
Affordable
Content marketing doesn’t involve spending thousands of dollars each month, however, you can if you have the budget, but it’s a strategy that can be applied by anyone. The main thing you need to do well is patience and hard work putting together something special for your readers. If you have the mind to research and write content, then you can do a great job through your content. If you think about the major ingredients of content marketing, you’ll notice the following:
- Research
- Value
- Relevance
- “Targeted†keywords
- Social marketing
The above are FREE and only requires effort to implement, which anyone can do. Other marketing methods require thousands of dollars but this is not the case with content marketing. It’s affordable and this is why experienced bloggers and beginners will continue to apply it to their blog.
Search Engines Love It
I know I’ve talked about this above but keep in mind, search engines are very important to get your content in front of people. Google has been making tweaks over the last several months to encourage value and increase the user experience. Content marketing provides both of these, which is why Google will give preference to those who can create something special. Google relies on its users to dominate the web and these people want the best user experience. Google has started to implement the following and has been very strict about the following:
- Quality
- Relevance
- Freshness
- Social signals
- Quality links
- Keyword targeting
By having a solid content marketing strategy, you are truly fulfilling all of the requirements and this will encourage people to give preference to content marketing going forward.
In the end, if you can provide EXACTLY what search engines are looking for, you’ll be able to rank higher within the SERP’s. This means more traffic and conversions, generating profits for you in the long run.
With content marketing providing value, it being affordable, and search engines giving it preference, it’s no wonder the future looks great.