Many businesses and bloggers in general have realized the traffic that can be generated for their website through consistent and specific blog postings. When someone can create a consistent stream of interesting blogs, you will also create a stream of visitors to your site. There are a few basic tips to help generate the constant streams of traffic that you are wanting.
First of all, use social networking sites to your benefit. Sites such as Twitter and Facebook can be see as nothing more than free marketing. By sharing all of your posts, or snippets of information that will catch the reader’s attention, will persuade them to click over to your site and read what more you have to say. Millions of people use these social networks on a daily basis, and devote hours of their day to browsing links and articles that their friends post – get your posts in this rotation!
Find a balance between quality and quantity – meaning this, writing three blogs a day that no one finds interesting will only generate traffic for a short amount of time. Posting very interesting blog posts once a month will also only generate traffic for a short amount of time. Create posts on a regular basis (for some this is daily, for others it may only be 3-4 times per week), but make sure the posts are quality posts as well, keep your readers interested and hooked, while at the same time making them want more – so they come back tomorrow for it!
Don’t be afraid of linking to other websites. You may be hesitant of this idea because it leads readers to a different website, however if they know they can count on your blog posts to lead them to items they find interesting, your blog will be the first place they look for recommendations. Another perk to this is that if you link often enough, it is likely that the site you are linking to will notice and want to sponsor or advertise on your blog, thus creating another medium of income for you.
Using keywords or phrases in your blog posts is important. Keep in mind that what you are putting your posts may be exactly what someone is searching for from their search engine. This is another place where finding a balance between quality and quantity is important. Do not flood your posts with so many keywords/phrases that it doesn’t read smoothly. Make sure to include keywords wherever possible without allowing it to alter your writing voice and take away from whatever points you are trying to make in your post.
Basically, keep your posts interesting, relevant to your particular niche, consistently posted and use keywords and phrases and you will have a higher chance at a successful blog than those that don’t!