One of the best way to drive traffic to a blog is by sending out an email to other bloggers in your niche to tell them about a hot story you just posted. This was how I build The TechZone. Whenever I post a new review, I would send out an email blast to other technology sites so they can post about it.
How does one properly do this email promotion so it get the highest response possible? Mark at 45n5 put together this little video to show you how to do just that. It even has a real life example.
Remember to keep the three points of effective email promotion in mind: promote your best content, don’t sell and never email somebody more than once per month for promoting your content.