This is part nine of my series on advanced email marketing for bloggers. In case you missed the past articles or need a refresher course. Here are the links to the past posts:
- The Email Parser
- Email Web Analytics
- Working with Filters & Suppression Lists
- How To Really Clean Your List
- How To Do Behavioral Targeting
- How To Get Personal
- How To Geo-Target Your List
- How To Segment Your List
If you have followed this advanced email marketing series, then you know I’m a big fan of the Aweber Email Analytics features. These powerful tools allow you to target your list with pinpoint accuracy, sending messages that respond to subscriber activity.
Anywhere you install Aweber analytics, you can track which of your subscribers visit that page. You can send email newsletters to subscribers who visit your order page, or who look at a specific page or product on your website.
Aweber has recently taken things a step further, allowing you to track subscribers who click download links on your site.
How Does It Work?
Any download link on your website can be modified to track subscribers that use it. I’ll use a post about a free eBook from my friend Chris Brogan as an example.
This kind of page, with a free download, is the perfect place to implement download tracking. We could easily follow up with subscribers who downloaded the PDF, asking for feedback on the content in the download, linking to related products, or recommending a related product that’ll earn us an affiliate commission.
Let’s take a look at the HTML for that download link as it is now:
In order for the link to tell the AWeber analytics javascript that a subscriber has downloaded the PDF, we just add a line or two:
you can just copy and paste this code:
<a href="http://www.example.com/download.pdf" onclick="awt_analytics.record('http://www.example.com/download.pdf';">Download My PDF</a>
Simply replace the “example.com†URL in BOTH places with the URL of your download, place this link on a page that has your AWeber analytics installed, and you’ll be good to go. When a subscriber clicks that link, it will be tracked as a page hit to the download.
What Is It For?
Now that we are tracking which subscribers are downloading the eBook, its time to put that information to work. We can now segment our list and send a message to those people.
To do so, we’ll first search our list for hits to the download’s URL – this is in our AWeber account, under the Subscribers tab, Search.
Next, we save this search as a segment so that we can refer to it later:
Now we can create a broadcast and send it out to that segment, directing their attention back to your site with links to similar resources, products for sale, or maybe just asking for input on the content of the PDF.
You can even segment out the subscribers who didn’t download your eBook and send them a different email asking how come they haven’t done it yet. This flexibility and pinpoint targeting will give you a much higher response rate and a much better reader experience.
Try Aweber for Only $1.00
Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the ability to track downloads is another reason why they’re the best.
Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
