Social media has always been one of the best ways to build traffic and user engagement. On popular social media platforms, you can find millions of relevant people in your niche and great content ideas by narrowing down what’s trending. I’m currently using Facebook.com, Twitter.com, and Google+ for my social marketing and they have been awesome in driving enormous traffic to my blog. However, it’s important you know how to search and engage with the right people on these platforms. This obviously is NOT a problem because you have millions of resources that guide you through the entire process. Anyway, with everything said and done, social media continues to be a vital source of engagement for bloggers.
Here are 4 more reasons why social media really matters in business.
Brand Recognition
Social media is awesome for building brand awareness because of the structure of each platform. When someone “Likes†or “Shares†your post, then it can be a chain effect gaining traction quickly. All it takes is a creative “share†with relevant #hashtags so you can reach the right people, then let everyone else do the work. I encourage clients to always take time when planning their initial social media campaigns so your brand is NOT hurt during its launch. It’s much harder to repair a brand that has NO track record than one that has been around for years. However, here’s my point…
Because social media is so huge and has millions of active users, you can gain brand awareness quickly. If you’re a starting business, then social media is definitely a cool way to start promoting.
Little Manpower
In the past, I’ve researched a few companies that build their brand through social media. For example, when Distractify launched, it had gained an audience of 21 million within a 1-2 month period. That’s an awesome amount of people in a very short time, which I know you would agree with. However, what’s even more surprising is that this traction was built with only a 3 man team and this would have been impossible years back. Social media has eliminated the need for hundreds of people to build traction to our brand. We now live in a time where we can start a business by ourselves and be successful on our own, with MOST of it being attributed to social media.
If you look at some of the MOST popular blogs, you’ll notice they have thousands of visitors each month and are a single team.
Very Inexpensive
Social media for businesses is a very inexpensive way to market and build an audience. Registration is FREE and many of the research tools we have available don’t cost a penny. Even if there is a charge on some of these tools, the ROI is well worth it. Out of the “3†social media platforms I mentioned in my introduction, none of them require a fee to sign up and once you do, you have full access to engage. If you’re a starting or established business, use social media because it’s a FREE way to build your brand.
People Search Social Media
Up until several years ago, people would only be using search engines to find the information they are looking for. However, people using social media will actually use their search function to find trending content because of how updated certain platforms are. Social media gets millions of people posting fresh new content each day and WITH the right #hashtags, you can pretty much find anything you’re looking for. If you head over to Twitter right now and type in #seo, you’ll find the MOST trending content listed on the page right in front of you. Here’s an example…
You’ll notice new content is updated every few minutes and some of the biggest brand names are tagged like SearchEngineJournal.com, SocialMediaToday.com, GrowthHackers.com, etc.
I’ve used social media search to find information I’m looking for and have relied on it before heading over to Google. If you’re a business, then social media is a great way to get found because people do search platforms. However, it’s important to know how to use the right #hashtags relevant to your content so you’ll be displayed in the social SERP’s.