Video platforms like Youtube.com and Vimeo.com are becoming more popular each year because they allow a unique way for bloggers to engage with readers. What once used to be the text generation is slowly being taken over by visual aids because they’re easier to understand and can provide more value in a shorter time. Having the right combination, like knowing your target audience, topics, and keywords, can be all that’s required to boost traffic through video marketing. You’ll notice a trend developing in the blogging industry and it’s the popularity of video and script content. Bloggers are creating in-depth tutorials and using tools like YouTube.com to upload videos to engage users. They then use tools to create a text script as an additional resource to those who would like to download the content in PDF format.
Over the last few years, I’ve been using this strategy whenever I write product reviews for my readers. I will write an in-depth review in text and create a walk-through video, showing my users how to use the product and its cool features. I gain two things from this combination…
First, a complete a thorough review of the product, and secondly, enormous traffic generated through YouTube.com to my personal blog.
It’s important you follow these fundamental steps’ when putting this strategy into your blogging.
The Right Video Platform
Just like generating profit through guest blogging has everything to do with choosing a high authority blog, you have to ensure you choose the right video platform. There is NO point choosing a video platform that has little engagement and is NOT growing because in the long-run, it will be a video wasted. Whenever I post content and videos, I always think about my ROI and what website will generate the most traffic, shares, comments, and leads. From my recommendation, here’s what I would recommend…
YouTube.com is the number 1 choice for everyone who wants to upload videos for the purpose of building brand awareness. All the big names are using YouTube.com and the right video can generate thousands of visitors each month. Check out their Alexa.com statistics…
You have other options like Vimeo.com, however, Youtube.com should be your first choice because of its popularity and the increase in unique users each month.
Creating Videos
Creating videos is going to be the most time consuming part of this strategy, but, remember, once your video is completed and uploaded, it can generate traffic for years. It’s not rocket science, creating a video requires the same research as writing content. However, think about the following when you’re gathering your ideas…
- Is the keyword popular?
- Can the content be converted into a video and still make sense?
- Research traffic volume each month.
- What are you creating (review, content, presentation)?
- What video creation platform will you be using?
Choosing a video platform is not hard and you have several options. However, it’s important to choose one with a clean interface and that is easy to use. The last thing you want is to struggle when adding text, intro, and blurs to your video after completion. I created my video using Screencast-O-Matic, which is an awesome tool and provides everything you need for an affordable price. I think premium cost me $15/yr.
Next,
Question number “2â€: Can the content be converted into a video and still make sense?
If you’re going to be creating a video product review, then providing an overview and features would be good enough. However, for those translating a tutorial from text-to-video, you should ensure you have everything outlined before starting. I’ve noticed, when creating a product review, you simply need to launch the product and showcase the different features, however, when doing a tutorial, it can be more tedious. For example, using the keyword “link building tutorialâ€, you’ll have to outline…
- The tools used
- Have different browser windows open
- How to write content?
- Overview of the anchor text
- Awesome link building websites (blogs, forums, article directories)
If you’re producing a video tutorial, I would recommend to break it up into different modules, recording each one separately and then combining them in the end. This will make it easy to correct mistakes along the way as you only have to re-record modules and not the entire video. I know Screencast-O-Matic provides an easy way to combine videos, but if you’re using a different platform, make sure you have this option.
Additional Tips
You’re going to have competition in your niche and when uploading videos to YouTube.com. When I was creating my SEOPressor.com product review, there were 15 others videos that outlined the product features. I created the video for my users because it was a tool I used when writing content. For the keyword “SEOPressor Reviewâ€, I’m ranking #2 WITHOUT doing any optimization to the video. All I did was create an in-depth video and uploaded it to YouTube.com. Here’s something to remember…
High quality videos have greater chance of ranking within YouTube.com compared to lower quality. The same applies to Google SERP’s as high in-depth content outranks all others. Your objective should be to create the best video tutorial and the rest will take care of itself. If you are thinking about ways to improve your video, use these tips…
- Research competitors’ videos and look for missing elements
- Create something better than your competitors
- Don’t forget video SEO when uploading
- Add keyword in title
- Add keyword in description
- Add link to your blog within the video and description
Uploading Videos and Traffic
Once you’ve completed your video, it’s time to upload it to YouTube.com, which is very easy. Make sure to save your video in the correct format…
- .MOV
- .MPEG4
- MP4
- .AVI
- .WMV
- .MPEGPS
- .FLV
- 3GPP
- WebM
YouTube.com has an “upload†interface you can use within your backend. Once uploaded, configure the title and description and make sure everything else is in place. It’s a good idea to review the video after uploading to make sure things are exactly as planned. Next,
To generate traffic from your videos, you can add a direct link within your description, using this format http://www.example.com or even embed some text within the video. Here’s a quick tutorial on how to add text to video from within YouTube.com
Remember the rules of increasing CTR…
- Add a clear call-to-action
- Make the words bright and clear
- Provide an incentive
- Share on social networks
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